SMRTR AIJan 22, 2026TechCrunch

Google DeepMind CEO is ‘surprised’ OpenAI is rushing forward with ads in ChatGPT

SMRTR summary

Google DeepMind CEO Demis Hassabis expressed surprise at OpenAI's decision to introduce ads in ChatGPT, calling the move premature given the chatbot's role as a trusted digital assistant. Unlike Google Search where ads align with user intent, Hassabis argues that advertising within conversational AI experiences could undermine user trust and degrade service quality.

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