SMRTR AIJun 22, 2026DZone

Generative Engine Optimization: How to Make Your Content Visible to AI

SMRTR summary

Generative Engine Optimization (GEO) is the new frontier beyond traditional SEO, targeting how AI tools like ChatGPT and Perplexity select and cite content in their answers. To get cited, content must lead with direct answers, name specific tools, include sourced statistics, and use clear structure that AI retrieval systems can efficiently extract.

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