Gen Z influencers, beware! AI might soon take your job

AI is rapidly transforming the influencer industry, potentially eliminating up to 80% of paid influencers soon. Digital marketing expert Sabri Suby reports that 30-40% of short-form content is now AI-generated, often indistinguishable from human-created content. AI influencers are gaining popularity on social media, attracting large followings. This shift threatens user-generated content creators and regular influencers, as brands increasingly favor AI-generated influencers for their consistency and cost-effectiveness. The trend may significantly impact career aspirations for aspiring full-time influencers or content creators.