Gen AI apps doubled their revenue, grew to 1.7B downloads in first half of 2025
SMRTR summary
Generative AI apps saw explosive growth in the first half of 2025, with downloads reaching 1.7 billion and in-app revenue doubling to $1.87 billion. Users spent over 15.6 billion hours on these apps, with Asia leading in downloads and North America dominating revenue. ChatGPT remained the top app for revenue globally, with usage patterns resembling major platforms like Google and increasing adoption across web and mobile.
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