SMRTR AIAug 18, 2025Forbes

Companies Are Pouring Billions Into AI. Here’s Why They’re Not Seeing Returns

SMRTR summary

Businesses invest heavily in AI but struggle with returns due to poor data foundations. The issue lies not in technology but in fragmented records and siloed systems. Companies rush implementation while neglecting data quality, governance, and strategy. Without proper preparation, AI amplifies flaws, makes incorrect decisions, and wastes resources, exposing broken processes rather than fixing them.

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