SMRTR AISep 1, 2025Engadget

Chinese social media platforms roll out labels for AI-generated material

SMRTR summary

Chinese social media platforms including WeChat, Douyin, and Weibo now require labels for AI-generated content to comply with a new law. Users must mark their own AI content while platforms can detect and label AI material through metadata. The regulation, drafted by multiple Chinese agencies including the Cyberspace Administration, aims to help users distinguish between authentic and AI-generated content amid the rise of generative AI.

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