ChatGPT now has ads, and before long Gemini might too - here's what we can learn from Netflix, Prime Video, and other streaming services

OpenAI announced that ChatGPT will start showing ads to free users and those on the new Go plan, marking a strategic shift after years of offering AI services at a loss to build user loyalty among its 800 million weekly users. Following the same playbook as Netflix and other streaming services, this monetization move will likely push users toward paid subscriptions while paving the way for competitors like Gemini to introduce similar advertising models.