Beauty Giants Race to Own the AI Shopping Moment
SMRTR summary
Sephora, Fenty Beauty, and Ulta Beauty are racing to embed shopping directly inside AI platforms like ChatGPT, WhatsApp, and Google's AI search tools. Instead of customers browsing traditional websites, they can now get personalized product recommendations and complete purchases through AI conversations. With Ulta's 46 million loyalty members and Sephora's 80 million, these brands are using customer data to make AI-driven shopping feel personal and immediate.
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