As AI kills search traffic, Google launches Offerwall to boost publisher revenue
SMRTR summary
Google launched Offerwall, a new tool allowing publishers to generate revenue beyond traditional traffic-dependent methods. The feature offers readers various ways to access content, including micropayments, surveys, and ad-watching. Available for free in Google Ad Manager, Offerwall uses AI to optimize display timing and lets publishers customize options. Early tests showed a 9% average revenue increase for participating publishers.
SMRTR provides this summary for quick context. The original article belongs to Daily.dev.
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