As AI kills search traffic, Google launches Offerwall to boost publisher revenue

Google launched Offerwall, a new tool allowing publishers to generate revenue beyond traditional traffic-dependent methods. The feature offers readers various ways to access content, including micropayments, surveys, and ad-watching. Available for free in Google Ad Manager, Offerwall uses AI to optimize display timing and lets publishers customize options. Early tests showed a 9% average revenue increase for participating publishers.