Apple Intelligence isn’t helping Apple boost iPhone sales, says analyst

Apple's AI tools, dubbed Apple Intelligence, haven't substantially increased iPhone sales despite requiring newer hardware. Analyst Ming-Chi Kuo notes that most iPhone owners aren't upgrading solely for AI features. Apple's on-device AI approach faces challenges compared to cloud-based alternatives like ChatGPT. While Apple has been gradually introducing Intelligence features, they're limited to English and recent devices. Despite promotion, consumer interest remains low, with a survey indicating most users currently see little value in these AI tools.