SMRTR AIFeb 26, 2025PYMNTS

Amazon Unveils an Agentic, Smarter and More Capable Alexa+

SMRTR summary

Amazon unveiled Alexa+, a new AI-powered version of its voice assistant with expanded capabilities for tasks like ordering groceries, booking services, and sending messages. The upgrade, powered by Amazon's Nova language models and Anthropic's AI, aims to make Alexa more conversational and useful, rolling out to U.S. Prime members for free and others for $19.99/month.

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