SMRTR AIMay 4, 2025PYMNTS

Amazon’s Alexa+ Voice Assistant Draws 100,000 Users as Rollout Continues

SMRTR summary

Amazon has rolled out Alexa+, an upgraded voice assistant, to over 100,000 users. The new version, free for Prime members and $19.99/month for others, is being gradually expanded in the U.S. and will reach other countries later this year. Alexa+ offers improved capabilities, including ongoing conversations without repeating "Alexa" and the ability to perform multiple actions with a single command.

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