SMRTR AISep 3, 2025TechRadar

Amazon is giving your camera an AI-powered shopping cart

SMRTR summary

Amazon's new Lens Live feature transforms shopping by letting users point their phone camera at any object to instantly see similar products for purchase. This AI-powered visual search tool displays a carousel of items with prices and reviews, removing the need to know product names. Integrated with Amazon's Rufus AI assistant, it provides additional product information and customer feedback, making impulse buying faster and more seamless than ever.

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