SMRTR AIMar 26, 2025Engadget

Amazon has a new AI-powered tool for shopping

SMRTR summary

Amazon has introduced "Interests," a new AI-powered shopping feature. It allows users to enter personalized prompts about their interests and price limits, then searches the store for relevant items. The feature notifies users about deals, new products, and restocks matching their prompts. Currently available to a limited group of US customers via the app or mobile website, Amazon plans to expand access to all US users in the coming months.

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