AI video startup boasts it ‘ended’ jobs, gets backlash
SMRTR summary
Higgsfield.ai sparked outrage after boasting on social media that its AI video tools eliminated over 20 creative jobs, prompting swift backlash from artists and the post's removal. The startup faces mounting criticism for deceptive marketing, predatory billing, and providing essentially a throttled wrapper service for third-party AI tools while promising unlimited access.
SMRTR provides this summary for quick context. The original article belongs to Daily.dev.
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