AI Turns Entertainment Into a Product of One
SMRTR summary
Generative AI is shifting entertainment from recommending existing content to creating personalized experiences for each individual user. Fortnite now uses AI-driven characters that respond uniquely to each player, while startup Kaon AI raised $60 million to generate distinct story worlds per viewer. Netflix and Spotify are building similar systems for ads and audio. However, Disney's failed $1 billion OpenAI deal shows the significant cost and complexity involved.
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