SMRTR AIAug 5, 2025Forbes

AI Is Making Cold Calling Cool Again

SMRTR summary

AI technology is revitalizing cold calling by helping sales teams identify which prospects are most likely to answer their phones. TitanX's new Phone Intent Platform analyzes 12 proprietary signals, including telecom data and consumer behavior, to score prospects on their likelihood to respond, transforming random dialing into precision targeting. Despite public aversion to unsolicited calls, cold calling remains vital in 2025, with over 50% of B2B leads still originating from this approach.

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