AI-Driven Convenience Is Replacing Traditional Shopping for Consumers
SMRTR summary
A new survey of 1,425 U.S. consumers reveals that 52% of AI users now prefer completing purchases directly within AI platforms rather than being redirected to merchant websites. This preference strengthens when AI platforms offer clear benefits, with 70% willing to see sponsored products in exchange for exclusive discounts or free shipping. The trend suggests AI is evolving from a recommendation tool into a complete commerce interface, potentially shifting customer relationship control away from traditional merchant sites toward AI-driven platforms.
SMRTR provides this summary for quick context. The original article belongs to PYMNTS.
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