AI Consulting Wins When It Embraces Model Freedom

OpenAI, Anthropic, and Google are pouring billions into AI consulting, signaling that selling models alone isn't enough — real adoption requires human expertise. But the biggest risk is consultants pushing single-vendor lock-in over genuine strategy. The best AI consulting firms will act as model-agnostic advisors, helping businesses navigate a fast-changing landscape without rebuilding their systems every few months, prioritizing flexibility and cost optimization over loyalty to any one provider.