AI Companies Are Suddenly Racing to Watermark Their Content — Here’s What That Means
SMRTR summary
Major AI companies are rushing to watermark AI-generated content following a new EU law that took effect August 2, 2025. Anthropic will embed watermarks in text from Claude that survive copying and pasting. Google, Meta, Microsoft, OpenAI, Suno, and Substack are also adopting similar measures.
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