Adobe proposes a way to protect artists from AI ripoffs

Adobe plans to launch a Content Authenticity web app in early 2025, enabling creators to protect digital works through digital fingerprinting, invisible watermarking, and signed metadata. This technology aims to combat deepfakes, misinformation, and content theft. With 33 million subscribers and partnerships with major tech companies, Adobe is also releasing a Chrome extension and an Inspect tool to help users identify content credentials across the web, addressing the challenge of distinguishing AI-generated content from human-created works.