SMRTR AIJul 2, 2026TechCrunch

A warning sign about AI’s real cost, courtesy of Google and Amazon

SMRTR summary

Google and Amazon's latest sustainability reports reveal a growing environmental crisis tied to AI expansion. Google's carbon emissions rose 25% and Amazon's 16%, driven largely by massive data center buildouts and chip manufacturing. Both companies now face serious challenges meeting their net-zero pledges as AI demands increasingly rely on fossil fuels.

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