95% of Companies See 'Zero Return' on $30B Generative AI Spend

Despite $30-40 billion invested in generative AI over three years, MIT research shows 95% of companies report zero measurable returns. Only 5% of integrated AI pilots are extracting significant value, with most implementations limited to individual productivity rather than improving company profits. The technology's inability to retain feedback, adapt to context, or integrate with existing workflows has prevented meaningful returns, suggesting businesses should target narrow use cases rather than expect company-wide transformation.